Wonderground is a “real-life treasure hunt,” a fantastic lens to see the extraordinary in everyday life. It’s a multi-platform game that takes players on a science and technology adventure through major U.S. cities, packed with secrets and forgotten histories hidden in plain sight.
On the web, players embark on immersive 360º panorama fact-finding missions using special lens mechanics, unlocked through gameplay. And on mobile, players go on missions in real-world locations, solving for clues using patented object recognition technology. Average session time exceeds 10 mins with 40% of visitors converting to players.
I oversaw creative direction, executed branding, animations and design. The game won the FWA Site of the day award.