Samsung HDTV brought the first curved TV to market for the optimal viewing experience from any angle with the best picture quality, sound, and design. To tell their story, we created original content on dedicated social channels to inspire emerging markets, influencing purchase decisions down the road. The strategy was to both entertain and educate.
We conceived and executed weekly content for Samsung TV USA Facebook page, and grew the fan base to 6 million+ in under a year. I oversaw creative direction, resource, and project management, as well as training new creative talents for a dedicated social media team.