• I make happiness
  • for the inner kid
James Li's portfolio
  • I make happiness
  • for the inner kid

Takeout Music (UPDATING)

Please forgive the incompleteness of this page as it is a work in progress.

Takeout Music was a music lifestyle brand dedicated to the discovery of the hottest new hip hip tracks and promoted urban youth culture world wide.  The brand had five music-based web sites that offered music and lifestyle products with 500,000+ unique visitors per month.

I designed the brand mascots that took on different aspects of the brand. One for its sexiness and the other for it's funkiness. I also produced a flash animated short, a fusion of hip-hop and japanimation, that put the two characters at odds in hilarious combat. 

Responsibilities: Branding, illustration, packaging design

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